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Conversations worth
listening in on.

Candid, practical episodes with the analysts, strategists, and researchers shaping how brands listen. New episode every Tuesday.

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EP 84 · Methodology · 42 min

Beyond Sentiment: Measuring Emotion at Scale

Positive, negative, neutral — and a mountain of nuance left on the table. We dig into emotion taxonomies, model calibration, sarcasm traps, and when a human read still beats the machine.

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The archive

Every episode, on demand.

Methodology, tooling, strategy, careers, and ethics — pick your lane or binge the lot.

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EP 84 · Methodology

Beyond Sentiment: Measuring Emotion at Scale

Why "positive / negative / neutral" is leaving insight on the table.

42 min
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EP 83 · Tooling

Boolean Like a Boss: Query Design Masterclass

Building queries that find the conversation instead of the noise.

38 min
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EP 82 · Strategy

From Dashboard to Decision: Selling Insight Up

How to make executives act on what you found.

51 min
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EP 81 · Ethics

The Line: Listening vs. Surveillance

Where responsible research ends and creepy begins.

36 min
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EP 80 · Careers

From Analyst to Insights Director: The Career Map

The skills, visibility, and politics of moving up in insights.

47 min
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EP 79 · Trend Detection

Weak Signals: Catching Trends Before the Chart Moves

Velocity, novelty, and the art of the early call.

40 min
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EP 78 · Methodology

Sample Size Isn't a Vibe: Stats for Social Data

Confidence, margins, and defending your numbers in a hostile meeting.

44 min
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EP 77 · Tooling

The Great Tool Teardown: What Vendors Won't Tell You

Coverage gaps, sentiment accuracy, and the questions to ask in every demo.

55 min
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EP 76 · Storytelling

One Slide to Rule Them All

Compressing 2 million mentions into the chart your CMO remembers.

39 min
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EP 75 · Strategy

Crisis Listening: The First 48 Hours

War-room workflows for when the brand is on fire.

49 min
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